Scooby-Doo to switch on Kirkcaldy’s Christmas Lights as the festive fun begins!

Kirkcaldy Town Centre Management (KTCM) this week revealed the identity of the children’s character who will be switching on the Christmas Lights in Kirkcaldy on Sunday 16th November 2008 – SCOOBY-DOO!!

The popular cartoon character was chosen ahead of many others because of the wide appeal for all the family and is sure to make the Switch On party Fife’s biggest once more. It will complement the Mercat’s annual Reindeer Parade which is also aimed at the family audience.

The Switch On is one of several winter Festive Programme of events which KTCM is staging to make festive shopping “fun” for the public. These are all detailed in our annual “Cracker” magazine 100,000 of which are being distributed throughout Fife and north Edinburgh. Given the current difficult economic climate, our aim is to make festive shopping fun in Kirkcaldy :

* 16th November : Fife’s largest Xmas Lights Switch On with east of Scotland’s only reindeer parade while Scooby Doo will indeed be a real attraction fro a fun-filled afternoon for families
* 21st - 23rd November : Scotland’s only “Italian” market which will once again draw crowds from around Fife and beyond as a shopping experience with a difference which retailers in the town centre can take advantage of
* 30th November : St. Andrews Day celebrations – a first time event for Kirkcaldy
* 12th December : Girlie Day – the return of the UK’s only “Girlie Day” promoting the fun factor of shopping targetting women and “Treats For Girls” concept
* 19th December : Bloke’s Day – this is also the UK’s only such event designed to inject the fun factor in helping men with their festive shopping needs

Kirkcaldy Town Centre Manager, Sunil Varu, stated,

“We have pulled out all the stops to bring another international celebrity Scooby-Doo to Kirkcaldy and I believe he will be immensely popular with the children and people of all ages. There is a great sense of anticipation about the Switch On this year as so many people have been asking me who will perform the Switch On. On past performance, I expect there to be a good crowd for what has always been a great family day out as the festive season kicks off. All our other events this year will offer something different but ultimately be organised to draw crowds from around Fief and beyond.

The “fun factor” will be a constant message to shoppers that Kirkcaldy can indeed offer a “fun” shopping experience and raise people’s awareness of Kirkcaldy as a festive retail destination based on major events that would encourage a visit to the town. 100,000 “Cracker” magazines are being distributed to alert the people of Fife and beyond what Kirkcaldy has to offer. Focussing on the shopping “experience” throughout Kirkcaldy Town Centre, the magazine highlights not only the depth of retail offer (top High Street names and many local independent shops) but also many areas whose profiles need a boost or which the general public do not readily acknowledge exist such as the West End, Merchant’s Quarter, Hunter Street and the “Cultural” Quarter.