Kirkcaldy’s Tourism Partners Launch
Summer Events Pamphlet

Kirkcaldy’s tourism partners – “TFI Kirkcaldy” – this week launched the first collaborative piece of work in the form of the Kirkcaldy Summer Events pamphlet, a colourful publication entitled “Wild Days Out For All The Family” showcasing a variety of high profile events planned for the coming months in several of Kirkcaldy’s tourist destinations.

Some 100,000 pamphlets will be distributed in the next few weeks in Tayside, Fife, Edinburgh and central Scotland in an attempt to put Kirkcaldy on the tourist trail this summer and encourage people to positively change their perception of the town as a place of fun and excitement for days out with the family.

Sunil Varu, Kirkcaldy Town Centre Manager, explained:

“The TFI Kirkcaldy partners have worked hard to pull the events together and it is to their credit for allowing their events and venues to be packaged in this way in order to raise Kirkcaldy’s profile as a retail and visitor destination of choice in east central Scotland. From the great cultural offering to the outdoor activities and Fife’s best shopping, the various venues offer something for everyone and reinforces Kirkcaldy as a place with a certain “buzz” about it.

The high profile town centre events have been planned under the theme from the Anne Frank Festival, “The Dignity of Diversity”, and aim to celebrate different cultures through music and food which we hope will be popular with the public: Latin American Samba music (June), Caribbean music event (July), A Kirkcaldy music festival (August), and the International Market (September).”

Other TFI Kirkcaldy partners were enthusiastic in the co-ordinated approach leading to a positive outcome in the form of the pamphlet highlighting the Kirkcaldy’s collective offer of many different types of events and activities.

Craig Lockhart of Kartstart, stated:

“For the first time we have a single pamphlet which promotes the positive side to Kirkcaldy and gives the customers – whether locals or visitors – a clear message that there are many reasons to visit Kirkcaldy and that it is an interesting and exciting place. Where else can you experience such a wide variety of things for the whole family to do in such a small area? ”

Drew Shedden, of Cluny Clays, added,

“It’s good to feel and be part of the Kirkcaldy ‘product’ and I am delighted to have our Country Festival included within the pamphlet. What this initiative has also given the partners is the opportunity to work more closely together and encourage customers to experience each other’s products and services. This can only benefit Kirkcaldy in the long term.”