Kirkcald Town Centre Management

Partnership Boosts Promotion of Kirkcaldy

Kirkcaldy Town Centre Management (KTCM) and Fife Council’s Community Services announced this week two major initiatives designed to promote Kirkcaldy to a wider audience beyond Fife with the aim of raising the profile of the town as a visitor destination of choice. Both initiatives looked to capitalise on the fact that both KTCM and Fife Council will be staging a number of major events in Kirkcaldy this summer.

Firstly, KTCM announced a sponsorship deal with Kirkcaldy Museum & Art Gallery (KMAG) to sponsor the forthcoming Jack Vettriano Exhibition “Love, Devotion and Surrender” which runs from 3rd June to 16th July. Announcing the deal KTCM Chairman Alan Mentiplay stated,

“KTCM is delighted to take up this exciting sponsorship opportunity with KMAG and reinforce our view that the field of arts and culture is important to the future well being of the Kirkcaldy as destination of choice. As a progressive Company, KTCM wishes to match the hopes and ambition of KMAG in bringing Jack Vettriano’s high profile exhibition to Kirkcaldy and, more importantly, to open up such opportunities for local Companies to collaborate with KTCM and other agencies to improve the quality of experience in Kirkcaldy”.

Dallas Mechan, Museums Co-ordinator with Fife Council, welcomed the sponsorship deal,

“Kirkcaldy Museum & Art Gallery is thrilled to be able to bring Jack Vettriano’s exhibition of new work “Love Devotion and Surrender” to Fife for its only UK showing outside London. Having the support of local business through KTCM to stage the exhibition is a very welcome boost and will undoubtedly help get the message out to new audiences in Fife and beyond that this Gallery is an attraction well worth visiting!”

The second major initiative is a partnership between KTCM and Fife Council’s Community Services to produce a full colour, high quality “Summer Events in Kirkcaldy” pamphlet promoting these major events as a co-ordinated approach.

Kirkcaldy Town Centre Manager, Sunil Varu, commented:

“With some nationally and internationally renowned events taking place right here in Kirkcaldy, we believed a stronger and a more co-ordinated promotional push was essential, and 100,000 of these pamphlets will be distributed throughout and beyond Fife. The people of Kirkcaldy and Fife should be aware of not only the Vettriano but also of the Peploe/Fergusson exhibition ‘In Colour’ (15th July – 8th October) coming to KMAG later this summer whilst Beveridge Park will host the first ever Scottish Balloon Challenge (7th- 9th July) attracting thousands of visitors to Kirkcaldy. KTCM will also bring to Kirkcaldy Scotland’s first “International Market” in September. All of these events will bring thousands of additional people into Kirkcaldy”.

Frank Chinn, Rothes Halls Manager and leading the organisation of the Scottish Balloon Challenge, added his support to this venture,

“Through the organisation and funding of the Scottish Balloon Challenge Fife Council Community Services is delighted to be able to add support to KTCM’s aspirations to promote Kirkcaldy to a wider audience.

The Scottish Balloon Challenge has received significant levels of funding from EventScotland’s Regional Events Programme and Fife Council’s Major Events Programme and I am confident it will contribute towards raising the profile of Fife and in particular Kirkcaldy. Also running concurrently with the Scottish Balloon Challenge in the Beveridge Park are the Beveridge Park Community Festival, the Kirkcaldy-Ingolstadt Beer Festival, It’s A Knockout competition, a Family Fun Day and a Fun Fair.” Full details of the Scottish Balloon Challenge and associated events can be found at www.fifedirect.org.uk/scottishballoon”.