KTCM announces sponsorship deal with Mercat Shopping Centre

ktcm agree mercat sponsorshipKirkcaldy Town Centre Management this week announced yet another sponsorship deal with the Mercat Shopping Centre for the third successive year for its highly popular Christmas magazine, “The Cracker”. The highly acclaimed magazine will be produced to promote Kirkcaldy at a crucial time over the festive season, with a circulation of 110,000 throughout Fife and north-west Edinburgh.

With a focus on the key positive aspects of Kirkcaldy as a retail destination over the festive season, the Cracker magazine reaches over 300,000 people across the region including the key central Fife area but also many of the other parts of Fife in the bid to attract more people to come and shop in Kirkcaldy Town Centre. The magazine has proved beyond doubt that people read it and keep it for the duration.

Announcing the sponsorship deal, Kirkcaldy Town Centre Manager, said,

“This will be the fourth year the magazine has been produced and I am delighted that the Mercat Shopping Centre will have sponsored 3 of them which is a testament to strength of the magazine as a positive “brand” for marketing Kirkcaldy to a wider audience. At a time of economic turmoil and strong competition from other towns, the Cracker is the one magazine which will drive home the message that Kirkcaldy is a truly viable festive shopping destination. Full of good gift ideas and a focus on the key retail attractions, including the many quality independent shops Kirkcaldy boasts and the numerous events from the Lights Switch On to ‘Blokes Day’, the magazine has proved beyond doubt that the message gets through to the public.”

Louise Ciaraldi, the Mercat Shopping Centre’s Marketing Manager, commented,
“We are delighted to be associated with the ‘Cracker’ magazine which is undoubtedly a high quality marketing tool for Kirkcaldy and one that has a very good track record in not only highlighting the town for shopping but has high levels of readership responses. Our sponsorship of the magazine for the 3rd successive year is based on the confidence we have in KTCM and the general approach for the festive period in particular which will bring people into Kirkcaldy town centre through a targeted marketing and events campaign.”

The magazine will be distributed directly into people’s homes in early November and guarantees reaching the target audience, informing them of all the key events, shopping and leisure highlights.