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KIRKCALDY STAGES SCOTLAND’S FIRST EVER “BLOKES DAY”!Scotland’s first ever “Blokes Day” will be staged in Kirkcaldy Town Centre on Thursday 21st December, offering an unrivalled package of customer care services to Christmas shoppers. What’s the difference? It’s only for Blokes! It’s well known that men are not great shoppers and there are doubtless 100s of horror stories of women opening their presents on Xmas day and being horrified, hurt and disappointed at what their partners have bought – usually as a last minute panic buy!!. No thought has gone into buying these presents. The answer to this perennial problem in Kirkcaldy is “Blokes Day”, a concept developed by Kirkcaldy Town Centre Management. For the first time ever in Scotland, a large collection of premium brand High Street shops and local niche shops will take part in the “Blokes Day” event by offering a personal shopper and gift wrapping service to men looking for that extra special gift for their loved ones. In the spirit of collaboration, local pubs and restaurants are taking part through the offer of a free drink or snack as a way of de-stressing after the shopping spree and some will also offer a gift wrapping service! The concept has been developed by Sunil Varu, Kirkcaldy Town Centre Manager, “Men struggle at Christmas time to buy the appropriate presents which is why you will find so many shopping on Xmas eve desperately looking for last minute gifts. There is a mixture of exasperation and stress which makes the whole shopping experience so much worse. I am delighted over 40 businesses in Kirkcaldy Town centre have agreed to take part in this Festive event by collectively offering the special customer care service. The bars offering the free drink are offering what they have always done : a male crèche service!! As many women will testify, a man will rarely go missing if she leaves him in a bar while she goes for her shopping! A wider benefit of the event will hopefully be to prevent the stress levels for the men and also the arguments with partners on Xmas day!! |
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